We will build companies that not only improve the lives of women, but create a new investment flywheel for female founders.

Fierce Foundry co-founds NewCos with capital investment plus services to ensure success at every stage.

  • Consumer Insights: Define the problem, audience

  • Financial models to determine potential ROI

  • Founder Assessment and matching program

  • Persona development, competition, message testing

  • UI/UX Testing

  • Build beta or MVP

  • Present and assess product-market fit and demand

  • Scientific Strategy

  • Determine product roadmap

  • Build and launch

  • Feature testing

  • Evidence generation

  • Sustainable marketing and sales efforts

  • Operations setup and training

  • Consumer insights: Market Expansion

  • Feature Testing

  • Support for future expansion with HR and Marketing, later-stage fundraising and, legal guidance through exit

Management Team

  • Melissa Wallace

    CEO

  • Theresa Neil

    Product Management

  • Elizabeth Prenger

    Head of Platform

  • Trevor Mason

    Venture Strategy

  • Katie Dunn

    Director of Funraising

  • Kristi DeLozier

    Director of Startup Operations

  • Karen Li

    Fundraising and Events

  • Danelle DiLibero

    HR and Talent

  • Katie Schuele

    Startup Operations

  • Leslee Cohen

    Startup M&A

  • Jennifer Dwork

    FemTech Marketing

  • Lauren Banyar Reich

    PR

  • Lydia Roos

    Research

  • Erin Rose

    FemTech Advisor

Strategic Partners & Service Providers

  • Meredith Lawrence

  • Helaine Knapp

  • Bryan Barringer

  • Peter Dolch

  • Kelle Rozell

  • Tarah Raldiris

  • Julie Goodwin

  • Sabrina Kelly

  • Jennie Bluemthal

  • Candice Edwards

  • Dr. Kristin Markell

  • Jac White

  • Alexandria DeVito

  • Laura Maiurano

  • Randi Cohen

  • Alexandra Satine

  • Julia Bertnstein

  • John Gauch

  • Kate Brodock

  • Jodi Neuhauser

  • Jonathan Wise

  • Natalie Kaminski

  • Amy Tang

  • Ambreem Molitor

  • Neha Bhalani

  • Mike Joslin

  • Cara Osborne

  • Kristina Chapple

  • Dianna Lesage

  • Jeannine Fischer

  • Madison Soucie

  • Edie Woelfe

  • Emily Loftin

  • Dan Hoffman

  • Taryn Jones Laeben

  • Katrin De Haan

  • Namrata Singhal

  • Meredith Brunette

  • Jazna Olmsted Stannard

  • Sarah Anto

  • Tess Waresmith

  • Simona Todorova

  • Alison Cuzzolino

  • Kathy Keating

  • Karen Bennett

  • Anna Daily

  • Stacey Schultz

  • Geoff Scott

  • Joe Manganelli

  • Deena Biakowitz

  • Jacqueline Peros

  • Jess Schram

  • Oleg Petrenko

  • Katie Horgan

Join Us.